Here are just a few of our favorites to consider as you approach your new project.
Show off the quality of your facilities, team, products, and services. A company overview is a great place to start with the video. Let costumers know what to expect without leaving their screen. Website visitors are 64% more likely to purchase on an online retail site after watching a video. Then further down the video hierarchy that footage can be used in later videos such as ads, interviews, and product videos. This video, created for one of Kitron Technologies U.S. locations, highlights key certifications, services, and company facilities. Its purpose is to open sales presentations as the marketing team travels globally.
Educational videos are great for adding value to pillar blog posts. Truth is, adding a video to your website makes it 50x more likely to be on the first page in Google searches. Embedding your video from Youtube lands you on the second largest search engine, spreading your sales funnel even wider. Learn more about leveraging video with our Top 10 Ways to Use Video for Brand Growth. If education is your business, consider creating video courses as a product or an evergreen classroom for clients. Once in place, you can spend more of your valuable time scaling your business. This can also be said for training new hires. Creating detailed training videos will save thousands in payroll. Implementing educational videos allows you to simultaneously train team members and new hires about the structure and guidelines of your business without taking extra time from managements daily tasks.
Whether you are in the event business or hosting your first business event, highlighting your community and following in a fun social setting is very important for brand authenticity. We cover full events of all types and store the footage for you to use in later video hierarchies and campaigns. In this video for Rise by Spotify they rewarded loyal Lanco fans with a free private concert at the beautiful Blue Moon Waterfront Grille. After filming, the footage was broken into multiple social media campaigns to promote Lanco's music and share the experience with everyone.
No matter if your in contract with an influencer to promote your brand or an influencer looking to increase production value and consistency for brands you represent. We've got you on all fronts. According to a Tomson study, businesses earn an average of $6.50 for each dollar spent on influencers, with the top 13% earning $20 or more. That's a significant return on investment especially since over half of marketers also consider the customers they acquire through this route as better prospects. With 59% of marketers planning to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands beating organic search, paid search and email marketing.
Giving value is critical in running a business, but sometimes explaining the value your products bring to the consumer is difficult. This is especially true when you try and describe what your product or service does in only a few sentences on your home page. Lucky for you, the viewer's understanding of a company’s product tends to increase by 74% when they watch a video instead of reading the text. 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. Learn more about leveraging video with our Top 10 Ways to Use Video for Brand Growth.
The average person scrolls the height of the statue of liberty on their news feed every day. Therefore, your ads must be effective at stopping thumbs. At Red Baron Digital, we partner with marketing agencies and marketing teams to create stunning, helpful, and informative ads to split test in your campaigns. Most ads can be made from content higher in the video hierarchy. Here are two examples of social media ads created for Mill Creek Overlands launch campaign. Learn more about leveraging video with our Top 10 Ways to Use Video for Brand Growth.