Top 10 Ways to Use Video for Brand Growth:
1. Put yourself on the second largest search engine in the world
If you didn’t know, YouTube is the second largest search engine in the world. So you better be there when your potential buyers are searching. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year.
2. Add video to your website to rank higher in searches
While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. The truth is, adding a video to your website actually makes a first page Google result 50x more likely.
3. Create a product overview
Sometimes products can be complex, especially when you try and describe what your product or service does in only a few sentences on your home page. Lucky for you, viewers’ understanding of a company’s product tends to increase by 74% when they watch a video instead of reading text.
If you don’t have one yet, a product overview video of what your offering is and the problem it solves is near the top of our list for recommended videos to start with, so you should create one of those!
4. Video is your audience’s medium of choice
Today’s consumers spend more time consuming digital video than on social media: 1 hour and 55 minutes per day versus 1 hour and 44 minutes. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer.
5. Boost email click-throughs
Including the word “video” in the subject lines of your emails can increase open rates by 7-13%. Plus, including the video splash screen in the actual email itself can increase click-through rates by 2x.
I feel it’s important to note here that including video in email is normally more about placing the splash screen in the email body as an image and not embedding the actual video. This is because most email clients don’t actually support inline playing of the video.
Instead, use the image that looks like a splashscreen and links out to the player on a separate page. You can even set the player to autoplay for the fewest clicks!
6. Capitalize on the low barrier to entry
You probably thought that the barriers were high, not low for video marketing. A lot of small businesses (or businesses in general, actually) think that there are high costs associated with video and a long list of things to do first like scripting, storyboards, campaign hierarchies, shot lists, etc. Red Baron Digital takes care of all of that so keep you focused on running your business. Plus with our long-term content contracts production costs stays low.
7. Show up more in social feeds
Social feeds (Facebook and Instagram, specifically) do a great job of showing only content that people want to see. And it’s getting harder and harder to show up there as a business. But that’s also why more and more video posts are showing up in people’s newsfeeds and why, if you create videos for social, you’ll be more likely to end up there, too.
8. Increase Conversions
4.8% is the average conversion rates for a website using video, whereas those that don’t use video see only an average of 2.9% conversion rate.
Your website is dying for a play button.
9. Videos are an evergreen salesman
40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. And website visitors are 64% more likely to purchase on an online retail site after watching a video.
10. Make friends with authentic video footage
While you may think that high-budget, Hollywood-style videos are the ultimate goal, they may actually not be. And your smaller budget might actually pay off. Today, buyers want to connect with brands and live streamed or real, video can start to build that relationship. Without the red tape and legal restrictions behind your small business, you are one step ahead of large corporations in being able to satisfy this need.